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And if you’ve been following Everyme since its early days, you may be wondering why the version that launched this week wasn’t “the intelligent social address book” that was promised last year. Cameron says that as he developed the earlier product, he realized that most people don’t have the overwhelming, sprawling address books that you see in Silicon Valley, so it would have been “a professional tool rather than something that could be used by everyone, which is what we wanted to build.