Jack's: Let's reconsider our "users"

Jack Dorsey (of Twitter and Square) reconsiders the tech industry’s usage of the pervasive term “user”. Should we move away from this term altogether, and replace it with something else? What?

jacks:

us·er
/ˈyo͞ozər/

Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.

Synonyms
consumer

During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

“Why…

654 Notes/ Hide

  1. capital-ventures reblogged this from jacks
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  6. coolmobile reblogged this from jacks and added:
    우리가 고객을 user가 아닌 customer로 불러야하는 이유에 대해 잭돌시가 남긴 포스팅이디.
  7. zqdc reblogged this from troyharvey
  8. dskaletsky reblogged this from jacks and added:
    I think Jack’s perspective on the term “user” vs “customer” is an interesting one. I don’t totally agree, but I like...
  9. cashadvanceloansftw reblogged this from jacks
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  11. harinisridharan reblogged this from jacks and added:
    There is a third option: “Michael” :) - http://harinisridharan.wordpress.com/2013/02/13/michael-centered-design/ jacks:
  12. darlakbrown reblogged this from jacks and added:
    Jack brings up a good point about whether the term “users” is too distant and cold, albeit this is not a new argument. I...
  13. kellishaver reblogged this from jacks
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